frequently asked Question
Digital Marketing is all about driving the right audience to your website. Our Digital Marketing FAQ can help answer any questions you may still have about the services we offer. Here are answers to the most common Digital Marketing FAQs.
What is Search Engine Optimization?
Search Engine Optimization, commonly referred to as SEO, is the act of improving content and web pages in order to rank higher on search engine results pages. Search engines have algorithms that determine which web pages hold the most relevant results, and those pages are ranked highest among the search results.
Using SEO tactics, such as keywords, meta descriptions, and links, your content will stand out to search engine algorithms as relevant information and ultimately rank higher. Ranking higher leads to increased traffic and consumer trust.
What is Local SEO?
Just like it sounds, local SEO involves optimizing your website for local search. Talking about things that are happening in the community, ensuring that all of your maps are up to date, and participating on social media are all great ways to improve your local SEO.
What pages should I include in my website?
Every small business is different, which every website will be different. Creating a new website can be a daunting task, but PDD is here to make it easy. Every website should have the basics: Homepage, About, Contact page, Products/ Services, and Testimonials.
How often should I update my web content?
As a general rule of thumb, companies should be publishing new blogs at least twice a month – blogs are key to keeping your website updated with the relevant and fresh information that search engines prefer.
What is Website Analytics?
Website Analytics is the process of analyzing the behavior of visitors to a website. This involves tracking, reviewing, and reporting data to measure website activity, including the use of a website and its components, such as webpages, images, and videos. We include this monthly and can provide a deeper analysis based on request.
Our Web Design Process
During the consultation process, we work with you and identify the needs of your project. After understanding your project scope and size we are able to invoice you the price of the project.
We specialize in helping small and medium-sized businesses in a variety of industries. We will select a theme, color palette, and look that best communicates your business.
We keep our clients up to date with weekly touchpoints, via email updates, or phone call touchpoints. We also install industry-specific tools such as scheduling and customer relationship management tools.
We are accessible, we know that you have a busy schedule, we work around you because customer service is very important to us and we want you to feel as if you are our only customer.
First Impressions are Everything
Conversion-based web design… we are firm believers in this concept. Your website should be visually pleasing and assist in the process of closing a sale. We are real designers that have years of experience in marketing also; let’s take your project to the next level.
What Our Clients Say
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